Two Ultra successful launches
Tuesday 2nd August 2005
Members of the Guild Approved Ultra Installer Scheme attended two events to celebrate the launch of the Ultraframe’s Marketing Toolbox. Hosted by the company’s marketing team in Reading and Clitheroe, the events showcased the exciting new marketing support package made available exclusively to Ultra Installers by the leading designer and manufacturer of conservatory roofing systems.
The Marketing Toolbox is the most comprehensive promotional and marketing support pack ever introduced to the industry. Previewed at Glassex, the Toolbox includes a full range of templates for personalisation including leaflets for door drops, advertising templates for directories and local press, radio campaigns, promotional gifts and stationery. It allows Ultra installers to build awareness and generate sales by creating personalised marketing campaigns with minimal effort. By using the Marketing Toolbox, installers avoid the design and origination costs which means they are able to try new marketing concepts or update existing activity at a fraction of the usual cost.
Linda Doughty, Marketing Director at Ultrafame, said: “The launch events presented a unique opportunity to showcase the latest marketing initiatives offered to Ultra Installers. Ultraframe presented how the recent affiliation with the BBA, the introduction of the Marketing Toolbox and Ultraframe’s extensive consumer marketing campaign all work to generate even more sales referrals and give its Ultra Installers an increased competitive advantage.”
Liam O’Neil, Sales and Marketing Manager of Astral Conservatory Systems said: “The role of marketing cannot be underestimated in this industry and The Marketing Toolbox is an excellent tool to help us promote our business. Its ease of use and quick lead times gives us the confidence to experiment with new marketing initiatives such as radio campaigns and estate agency style boards without incurring great costs or company resources. By using it we look forward to continued success as Ultra Installers.”
Members of the Scheme can access the contents of the Toolbox either through a password protected website or a hard copy in a binder. The Toolbox also provides installers with strategies to improve their marketing techniques including public relations support, showroom design, sales presenters, website creation and point of sale material.
Linda Doughty continued: “Installers are able to personalise all these items with their own logos and contact details, even choosing from an extensive database of photographs to customise brochures and flyers with pictures typical of their own part of the country. Installers benefit from great rates negotiated by Ultraframe on their behalf, and the templates help relieve the time burden that marketing activity places onto busy installers.”
To find out how to join the Guild Approved Ultra Installer Scheme visit www.ultraframe.com to download an application form or call 0870 756 0173.
