Ultraframe’s website is a hit with homeowners
Tuesday 27th September 2005
10,000 homeowners are visiting Ultraframe’s interactive consumer website every month for advice and inspiration when planning their conservatory. The innovative website has experienced a month by month increase in traffic and is now receiving thousands of hits each month from homeowners looking for inspiration for the latest conservatory designs and details of their nearest Ultra Installers.
Re-launched last year with even more exciting features, www.ultraframe-conservatories.co.uk, helps homeowners discover the benefits of choosing a conservatory with a high quality Ultraframe roofing system. Visitors can view a gallery filled with inspirational pictures and case studies and experiment with a 3D designer to visualise their dream conservatory against a picture of their own home.
The site also promotes the use of a Guild Approved Ultra Installer for total peace of mind during the conservatory buying and installation process. Homeowners can access a list of approved Ultra Installers in their area by simply typing in their postcode.
Linda Doughty, Marketing Director at Ultraframe, commented: “When we re-launched our consumer website we wanted to make it the first port of call for anyone thinking of planning a conservatory. We aimed to answer the homeowner’s most common concerns, such as how to find a reputable installer, do they need planning permission and how to make the conservatory comfortable all year round with the use of climate controlled glazing, like Conservaglass. The website is also an effective showcase for Ultraframe’s latest innovative conservatory designs and contemporary solutions designed to appeal to today’s conservatory buyer.
The website has also proved successful in generating referrals for Ultra Installers many of which have been converted into sales. The number of requests for copies of the Ultra Guide, an attractive magazine produced by Ultraframe, which provides homeowners with all they need to know when planning a conservatory, have also rocketed thanks to the website.
Linda concluded: “Ultraframe is delighted to have reached a staggering 10,000 hits per month and we are convinced this figure will continue to rise as we drive traffic to the website through our targeted consumer marketing campaign. Ultimately the website success is great news for Ultraframe and all Ultraframe customers. Ultra Installers in particular will see increased sales leads through the increased number of visitors to the site.”
