Ultra Installer Scheme is better for business
Tuesday 27th September 2005
With an increasing number of documentaries and newspaper articles that highlight the dangers of rogue builders, establishing your credibility as a professional installer has never been so important. Research carried out by the leading conservatory designer and manufacturer, Ultraframe, revealed that two thirds of installers who join the Guild Approved Ultra Installer Scheme do so to enhance their image with homeowners. The survey of Ultra Installers also highlighted the scheme’s success in providing outstanding marketing support for its members and helping boost business with increased sales leads.
One Ultra Installer reaping the rewards of scheme membership is Cardinal Home Improvements from the West Midlands. Steve Battye at Cardinal reported an extra £57,000 worth of new business as a direct result of the Scheme. He commented: “We are delighted with the new business that membership to the scheme has generated. In the eight months we have been referred over 125 times and are looking forward to continued success as a Guild Approved Ultra Installer.”
The survey was carried out with over 100 Ultra Installers as part of the ongoing effort by Ultraframe to ensure the market leading scheme offers members the best competitive advantage.
Benefits of the Scheme include immediate communication about ‘hot’ sales leads and monthly updates on consumer leads and referrals through the Ultraframe call centre and website. Applicants also undergo independent inspections by the BBA, which give them a head start in advance of expected Building Regulation changes and increases their credibility with homeowners. Once accepted to the scheme, installers receive regular training at Ultraframe’s School of Excellence to ensure they are always up to date with new products and installation techniques.
Ultra Installers now have the unique opportunity to offer customers an Insurance Backed Guarantee, at special rates negotiated by Ultraframe, and a Certificate of Authenticity on all Ultraframe roofs, which ensures even greater peace of mind for the homeowner. They also have access to a variety of business support benefits from the Guild of Master Craftsmen, such as FENSA waiver fee and vehicle finance options.
Ultra Installers also benefit hugely from Ultraframe’s promotion of the Scheme to homeowners via the Ultraframe website and the press. Plus, with the recent launch of the Marketing Toolbox, exclusive to Ultra Installers, members can now learn to effectively market themselves with the help of the industry’s most comprehensive promotional and marketing support pack. With a full range of marketing templates for personalisation including leaflets, press advertising, radio campaigns, promotional gifts and stationery, the Toolbox allows Ultra installers to build awareness and sales by creating personalised marketing campaigns with minimal effort and cost. Scheme members receive a 10% discount on all orders of standard marketing materials.
Mark Hanson, Ultra Installer Scheme Manager, said: ‘The positive feedback from members reflects the huge range of benefits the Guild Approved Ultra Installer Scheme offers. The Guild of Master Craftsmen, Ultraframe and the BBA work in partnership with Ultra Installers to help them build their businesses and set higher industry standards which will enhance reputations and credibility with homeowners. News of Ultra Installer success stories seems to be spreading fast with increasing numbers of installers downloading application forms through the Ultraframe website.”
